Introduction
Landing pages are a critical part of any online marketing campaign. They are the pages that visitors land on after clicking on a link in an ad, email, or social media post. A good landing page will convert visitors into leads or customers. A bad landing page will simply waste your time and money.
In this blog post, we will look at five bad landing page examples and show you how we would fix them. We will also discuss some general tips for creating effective landing pages.
Example #1: A landing page with no clear call to action
The first landing page example is for a company that sells software. The page is well-designed and informative, but it has no clear call to action. Visitors are not told what to do next. They are simply left to wander around the page aimlessly.
To fix this landing page, we would add a clear call to action at the top of the page. The call to action should be short, clear, and concise. It should tell visitors exactly what you want them to do, such as “Sign up for a free trial” or “Download our white paper.”
Example #2: A landing page with too much text
The second landing page example is for a company that sells online courses. The page is full of text, but it is difficult to read. The text is too small, and there is too much of it. Visitors are likely to get bored and leave the page before they have a chance to learn more about the courses.
To fix this landing page, we would reduce the amount of text. We would also increase the font size and use more white space. This would make the page easier to read and would make it more likely that visitors would stay on the page.
Example #3: A landing page with poor grammar and spelling
The third landing page example is for a company that sells web hosting. The page is full of grammatical errors and spelling mistakes. This makes the page look unprofessional and untrustworthy. Visitors are likely to leave the page before they have a chance to learn more about the web hosting services.
To fix this landing page, we would proofread the page carefully and correct all of the grammatical errors and spelling mistakes. We would also make sure that the page is consistent in terms of style and tone. This would make the page look more professional and trustworthy.
Example #4: A landing page with no social media sharing buttons
The fourth landing page example is for a company that sells sunglasses. The page is well-designed and informative, but it has no social media sharing buttons. This means that visitors cannot share the page with their friends on social media.
To fix this landing page, we would add social media sharing buttons to the page. This would make it easy for visitors to share the page with their friends. This would help to increase traffic to the page and generate more leads.
Example #5: A landing page that is not mobile-friendly
The fifth landing page example is for a company that sells shoes. The page is not mobile-friendly. This means that it looks bad and is difficult to use on a mobile phone or tablet.
To fix this landing page, we would make sure that it is mobile-friendly. This would mean making sure that the page looks good and is easy to use on a mobile phone or tablet. This would make it easier for visitors to learn more about the shoes and to make a purchase.
Conclusion
These are just five examples of bad landing pages. There are many other ways to create a bad landing page. However, by following the tips in this blog post, you can avoid making these common mistakes and create effective landing pages that convert visitors into leads and customers.
Here are some additional tips for creating effective landing pages:
- Use clear and concise language. Your landing page should be easy to understand. Avoid using jargon or technical terms that your visitors may not understand.
- Use high-quality images and videos. Images and videos can help to break up your text and make your landing page more visually appealing. They can also help to explain your product or service in a more engaging way.
- Use a strong call to action. Tell your visitors exactly what you want them to do, such as “Sign up for a free trial” or “Buy now.”
- Track your results. Use analytics tools to track how visitors are interacting with your landing page. This will help you to see what is working and what is not. You can then make changes to your landing page to improve your results.
By following these tips, you can create effective landing pages that convert visitors into leads and customers.