Client Overview
Lucky Duck Tattoos is a popular tattoo shop known for its skilled artists and amazing designs. While their work is top-notch, they needed a new website to match their growing business. They partnered with Tacctful to create a brand-new website that makes it easy for customers to learn about their services and book appointments.
Challenge
Lucky Duck Tattoos needed a website that could:
- Offer a sleek, professional look while staying easy to use.
- Allow customers to book appointments quickly and conveniently.
- Run smoothly on mobile devices, where most visitors browse.
- Attract new visitors through Google search rankings.
Solution
In March 2024, Tacctful launched a brand-new website for Lucky Duck Tattoos. Here’s what we did:
- Added an Appointment Booking System: Customers can now book sessions online, check artist availability, and even make deposits.
- Created an Easy-to-Use Design: The website looks awesome and is simple to navigate, so visitors can find what they need fast.
- Optimized for Mobile: We made sure the site loads quickly and works perfectly on phones and tablets.
- Search Engine Optimization (SEO): We used smart strategies to make the site rank higher on Google and attract more visitors.
- Wrote Engaging Content: The website tells Lucky Duck’s story in a fun, clear way that keeps people reading and excited to book.
Results
Less than a year after launch, the new website has delivered outstanding results:
- Over 3,000 Monthly Page Views: A testament to improved visibility and user engagement.
- Over 50% of Page Views from Google Search: Strong SEO strategies have made the site discoverable to new clients actively searching for tattoo studios.
- Average Session Duration of Over 3 Minutes: Demonstrating that visitors are captivated by the design and content.
- 12% Appointment Conversion Rate: An impressive figure for an appointment-based business, showing that users find it easy and appealing to book through the website. According to invespcro.com, the average website conversion rate across all industries is 2-5%.
Key Takeaways
The success of Lucky Duck Tattoos’ website was achieved through:
- User-Friendly Design: Visitors easily navigate the site and book appointments.
- Strong SEO: The site consistently ranks high on Google, attracting organic traffic.
- Compelling Content: Visitors connect with the brand and feel confident in booking services.
- Mobile Optimization: Fast load times and smooth functionality keep mobile users engaged.
Client Impact
The new website drives growth for Lucky Duck Tattoos by attracting more clients and simplifying appointment bookings. With nearly half of their traffic coming from Google, the site plays a vital role in building their customer base and reputation.
Conclusion
Tacctful’s approach combined strategic design, content expertise, technical excellence, and SEO strategies to give Lucky Duck Tattoos a website that delivers measurable results. This project underscores the importance of a well-designed, high-performing online presence for appointment-based businesses.