Client Overview:

  • Client Name: Kelly Harris Company
  • Industry: Real Estate
  • Challenge: Website Optimization and Integrating IDX/MLS Solutions


Kelly Harris, a prominent figure in the real estate industry, faced challenges with the functionality and competitiveness of her website. The site required optimization, updates, and the incorporation of IDX and MLS solutions to provide clients with comprehensive property listings and an enhanced user experience.

Challenges Faced:

  1. Website Optimization: The website needed performance improvements and updates to keep up with modern standards and user expectations.
  2. Lack of IDX/MLS Integration: Absence of IDX and MLS integration hindered the website’s ability to provide real-time property listings and relevant information to potential buyers.
  3. Outdated Content: Stagnant content and an outdated design detracted from the website’s appeal and usefulness.

Our Approach:

To address Kelly Harris’s challenges effectively, our team adopted a strategic approach:

  1. Website Optimization and Updates:
    • Conducted a comprehensive audit to identify areas for improvement.
    • Implemented optimizations, including code refinements, image optimization, and performance enhancements, to boost website speed and user experience.
    • Updated the website design and content to reflect the latest trends and information in the real estate industry.
  2. IDX/MLS Integration:
    • Integrated IDX and MLS solutions seamlessly into the website to provide real-time property listings, detailed information, and search functionalities for potential buyers.
    • Customized the integration to align with Kelly Harris’s branding and website design, ensuring a cohesive user experience.


The implementation of our solutions resulted in transformative outcomes for Kelly Harris’s website:

  1. Optimized Performance and Updated Website:
    • Witnessed a remarkable improvement in website speed, resulting in enhanced user engagement and reduced bounce rates.
    • The refreshed design and updated content provided visitors with a more informative and visually appealing experience.
  2. IDX/MLS Integration Success:
    • Seamless integration of IDX and MLS solutions enabled real-time property listings, empowering visitors with comprehensive and up-to-date information.
    • Advanced search functionalities allowed clients to refine property searches based on specific criteria, improving their overall experience.
  3. Enhanced Competitiveness:
    • The incorporation of IDX and MLS solutions positioned Kelly Harris’s website as a leading resource in the real estate market, offering a comprehensive database of available properties.


By optimizing the website’s performance, updating its design and content, and seamlessly integrating IDX and MLS solutions, we transformed Kelly Harris’s online platform into a dynamic, user-friendly, and competitive resource in the real estate industry. The enhanced functionalities and improved user experience have contributed significantly to Kelly Harris’s success in serving her clients and attracting potential buyers.